Sharpen your saw with THINKBook

A while back, I bought a THINKBook, which was developed by my old friend Rajesh Setty.  The problem?  I got busy and forgot I had it, so I just got around to using it a few weeks ago.  I am very impressed with this unassuming little notebook.

What the heck is a THINKBook?

In simple terms, a THINKBook is a hard-bound red notebook, about the size of a Moleskine notebook.  But it's way more than that; sure, it has ruled paged you can use for writing, but it is more than just a general purpose notebook.. This is a thinking person's journal, for challenging your thinking.  

The thinking challenges are framed by "prompters" on various topics interspersed throughout the THINKBook (see the example on the right).  There are a bunch of topics relevant to both business and personal introspection, and I like them very much.  Full disclosure, I didn't think I'd like them at first, but I surrendered to the process, tried a couple and found that they were very useful.

The structure of the prompter exercises in the book really pushes you to think at a fairly deep level, and definitely promotes "out of the box thinking."  It feels very soothing to follow this process and begin writing journal entries in the THINKBook - this is all about crystallizing your thoughts and devoting some time for your own improvement.  That's something a lot us us don't take time out to do, and I think we'd all be better off with some periodic deep thinking.

Spread the Thinking

I really like one of the suggestions from the THINKBook web site, which is to use the THINKBook as a personal and professional gift.  I particularly like the thought of giving it as a business gift, and I just may try that to see how people react.

I like the framing of the "why" behind the THINKBook, according to Rajesh:

THINKBook makes it easy to pull your people’s own best advice out of them. It can be used to super-charge group brainstorming sessions or as a trusted advisor to help you improve the brilliant idea keeping you awake at 3am.

Pretty cool, don't you think?

If you could use some time working on your own creativity and mental health, I encourage you to  grab a THINKBook and give the process a chance.  And, if you like it why not give one as a gift to someone you like (a new one, not your old used one)?

"Brand Real" - does your brand pass the test?

Laurence Vincent's book, "Brand Real," is all about brands and brand loyalty.  At first, I was wondering how much of it would apply to me - after all, I'm more of a technical guy, and I'm not in charge of a big brand.  I found that there were actually a lot of relevant take-aways from this book that I could apply in my daily life.

"Brand Real" not only helped me understand what it takes to build a good brand, it also helped me think differently about some of the brands I have a fondness for (and some that I don't), in that it has a deep discussion about why leading brands create loyalty within its customer base.  In essence, this book spends a lot of time on analyzing brands that have become "sticky" based on what they do and not just whether they have a cool name or an exciting logo.

At its core, this book's discussion of "brand" reminds me of the maxim, "You become know for that which you consistently do."

Lots of case studies

I love learning by examples and through story-telling, so I was pleased to see that this book has a lot of real-world examples to illustrate some of its concepts.  These stories range from the personal, such as a discussion between the author and his son illustrating how superficially we think of the notion of a "brand;" and corporate-oriented stories, such as how The Gap triggered a huge backlash amongst its customers when it tried to change its logo.

Other examples feature Apple, Starbucks, and other household names, as well as case studies about lesser-known (but perhaps even more informative) organizations like Washington Federal.

Thinking of brands as living things

One thing that stuck with me in this book was discussed in a chapter called, "Expressing the Promise."  The author describes how researchers Robert McRae and Paul T. Costa, Jr. found that all people could be measured based on the degree to which they possessed 5 key characteristics:

• Neuroticism
• Extroversion
• Openness
• Agreeableness
• Conscientiousness

Likewise, Vincent posits that brands can be measured along 5 similar axes - think of them as the "personality of the brand":

• Sincerity
• Excitement
• Competence
• Sophistication
• Ruggedness

These attributes play a key role in measuring, defining, and even redefining your brand.  In "Brand Real," Vincent discusses how to use these to develop your messaging strategy, as well as how to "test" your messages to determine whether they are congruent with how your brand behaves.  Then, you can use these anchors to map what you say, what your brand does, and who you're talking to (your audience or customers) to make sure things all hang together in a credible way.

The third rail of brand

In much the same way that the third rail on a subway system provides the power that enables the train to move, Vincent talks about what it takes to connect your brand to the heart - the emotional side - of you customers, which is really the key in making a brand that customers feel passionate about (and loyal to).  These are the brands that go beyond functional products and capabilities, and move into something that makes embeds itself in the lives of its customers to create strong, emotional loyalty.  I think of brands like Apple, Nike, and Coca Cola when I think of this kind of brand.

I'm just touching the surface of the depth of this book, as it relates to brand.  I think all of the concepts apply to anyone involved in branding and company reputation, but I was surprised at how many of the concepts can apply to our personal brands.  I can see how many of these concepts could be used to improve your perceived value at work, home, organizations in which you're involved, etc.

So, if you have any interest in branding and reputation management, check out "Brand Real" -- it is well worth your time.

Enjoy Every Sandwich - a powerful book

I just finished reading Dr. Lee Lipsenthal's book, "Enjoy Every Sandwich." Wow - what a book.  The author wrote this book to share his experiences and new-found perspective after he was diagnosed with esophogeal cancer in 2009, and it is a very powerful and touching book.

Lipsenthal takes you through some very touching realizations of the precious nature of our time here on earth, and provides guidance on how we can take better care of the relationships and truly important parts of our lives - whether we know we're near death or not.

For me, the most "connecting" parts of the book were when the author takes us through the journey of accepting the inevitability of death.  It was interesting to read how he dealt with his mortality, but even more interesting to learn how he took his family through the journey.  Dr. Lipsenthal's wife was truly his soul mate, and I recognized the relationship I have with my wife in this book.

Appreciate what you have

As some of you who've been with me since I've been blogging know, I had my own bout with cancer (I wrote a little about my experience here).  This was a very sobering experience, and it brought my wife and I closer.  Luckily, I made it through - I've been cancer-free for almost 13 years.  But I know the feeling of helplessness very well.

What I love about Dr. Lipsenthal's book and the journey he shares with us is that he's managed to translate his cancer journey into a set of concrete recommendations for all of us - and does it in a very inspiring way.  In this book, you'll appreciate the opportunities we have to share ourselves now with the ones we love.

Learn from the journey of others

If you find yourself in the midst of your own struggle with cancer, this book will help you, as well.  Not only will you gain some wisdom and ideas for how to make the most of your relationships during your struggle, you'll also find strength in the way Dr. Lipsenthal dealt with his cancer.  As a medical Doctor, I found his thoughts to be very powerful - both in what you can do for yourself, and what you can't.

I love this paragraph from the book:

"You get to choose the world you want to live in.  It can be a house of fear and constriction or a house of mystery and creativity.  Do you choose honor and compassion about your frailties and the frailties of others? In your world, will it be the fear of death, or the joy of life?  It is that simple."

This framing of your options, beliefs, and realities is your choice.  And Dr. Lipsenthal's reminder that we can all decide is very empowering.

You may be wondering how Dr. Lipsenthal fared in all of this.  Well, he lost his fight with cancer in Septemer 2011.  But in this book, I think he took full advantage of his "knowing" time to make sure the important people in his life felt his love for them.

This book is both sad and uplifting; about death and about life.  And it is an amazing legacy for Dr. Lipsenthal.  I highly recommend "Enjoy Every Sandwich."

Practical Genius

The other day, I read Gina Amaro Rudan's book, "Practical Genius: The Real Smarts You Need to Get Your Talents and Passions Working for You." I found this book to be a very down-to-earth approach to unlocking your creative juices, through a well-ordered method.  In other words, it made sense, was prescriptive enough that you can apply it immediately, and it feels like an approach that will actually work for most people.

In "Practical Genius," the author takes us though a 5-step plan for figuring out what your best skills are, and coming up with a plan to leverage those skills.  The steps are:

• Identify Your Genius,
• Express Your Genius,
• Surround Yourself With Genius,
• Sustain Your Genius, and
• Market Your Genius

Throughout the book, the author shares her perspective, techniques, and a lot of personal stories that bring things down to a tangible level. The stories helped make it real for me.

What struck me as most powerful in this book were the two sections on "Surrounding Yourself With Genius," and "Sustaining Your Genius."  What I liked about these sections is that they help you change your circumstances in a way that reinforces and amplifies your strengths, rather than draining or sabotaging them.  I have seen very creative people who gave up on their gifts because they didn't think they were good enough, or were hanging around with people who didn't support or appreciate their gifts.  In this book, you'll learn some techniques and new habits that will help you find people who add energy to your gifts, instead of taking it away.

You'll also find sensible guidance on when to seek the help of others -- I like the section on finding a "Yoda for hire," enlisting the help of "ambassadors," and building your "tribe."

I got a lot out of the section on "Sustaining..." because I found some techniques to help me re-start some of the fun and creative things I've drifted away from, due to some parts of my life getting a bit too busy.  Throughout the book, the author shares little tips labelled as "Playboooks," and I found the "Sustaining" playbooks to be the most useful for me.

If you feel like you're stuck, have writer's block, or your creative juices just aren't flowing the way they used to be, I think "Practical Genius" can help.

Then, once you've gotten things unstuck, take advantage of the ideas in "Marketing Your Genius," to increase your value. You can apply the marketing tips for "getting famous" kinds of things, or just to increase your impact in your job and community - it's up to you.

[Review] Innovation You

I just finished Jeff DeGraff's book, "Innovation You: Four Steps to Becoming New and Improved," and I really enjoyed it.  I'd heard about DeGraff before  -- that he had good techniques to help people come up with creative solutions to life's challenges -- and I've learned a lot more about him through this well-written book.

In "Innovation You," DeGraff provides some very practical advice for how to approach problems and go beyond your "default" approach for innovation. The notion is that we all have preferred ways of handling various situations, but that we don't always do well at adapting our approach to better fit the situation.  The result? We stay in our comfort zone too long, while our situation fails to improve.

Why do we do this?  I think it's mostly habit and fear of trying the unfamiliar.  As DeGraff says so well, "To grow requires that we temporarily suspend our need for certainty and control."

Four zones - where's your comfort?

At the heart of this book is a model that DeGraff uses to articulate the most common approaches to innovation and problem-solving.  The model is known as the "Innovation You Model," which is what is represented by  the 4-color circle inside the letter 'o' on the cover (at right).  Each of the pie slices represents a different approach or bias for solving problems or pursuing innovation:

• Yellow is "Collaborate," which means you are most likely to team up with (or tap into) others as a default method for solving problems.
• Green is "Create", which means you are most likely to try to create your own new and innovative solutions to a problem.
• Blue is "Compete," which means you have a need to 'win' and are going to try to find a tangible goal within the problem space and doggedly pursue it.
• Red is "Control," which means you'll collect the facts, figure out the rules, and be very systematic in solving the problem.

if you're like me, you can easily figure out which one of these is your dominant approach, which ones you can use effectively, and which one you have the most trouble applying (green is my favorite, I'm good at yellow, I am handy with red in a crisis, and blue is my least natural position).

Throughout the book, DeGraff uses interesting and relevant stories to share how these approaches can be used to solve problems.  This includes some analysis techniques & tools you can use to try to figure out the best innovation approach to use, or diagnose why your current approach isn't working.

It, we, or I?

Another model used in the book is one that DeGraff describes as a sort of 3-layer Russian nesting doll.

• The outermost layer is the "universal" layer, or the "it" layer.  Things at this layer sort of happen to us and are not really within our direct control. Think natural phenomena, market forces, etc.
• The middle layer in is the "communal" layer, or the "we" layer.  Things at this layer involve our relationships with others, whether at work, in clubs, churches, and our family.
• The innermost layer is the "personal," or the "I" layer.  This is the layer that defines us as people - our values, health, intelligence, motivations, etc.

The interesting notion here isn't that we need to "pick a layer" when we solve problems or try to innovate - it's that we need to "consider other layers."  In other words, trying to find solutions that work on multiple layers - not just solve for a local optima at a single layer.

Again, DeGraff provides some great examples and stories (I think of them as mini case studies) to help you internalize what this really means.

Become new and improved, a step at a time

This book is an easy read - the concepts are straight-forward, the chapters are short, and the stories are engaging.  I think the thingI like most about "Innovation You" is that it is both prescriptive and practical.

This book would be a great gift if you know someone who feels stuck or overwhelmed by a difficult problem.  One line I liked from the book: "Where is the pain so high that trying something new would be an improvement?" - if that hits the mark, get them a copy of this book!

It is also the sort of book that would be great for a book study group, particularly if you wanted to go through the book with an intact team (at work, in an organization, etc.) that needs to work together to solve problems.